Creative Lead and Tech Executive Producer

Carlotta is a creative technologies executive who fuses emerging tech with over a decade in traditional production to deliver world-class content on a global scale.

With a background in directing and cinematography — and an independent creative practice of her own via Northforma Creative House — she brings an agile fluency in creative language and a proven command of technology and operations. Having built and run a specialist function from zero inside a global business, her track record is turning emerging technology into commercial advantage, being equally at home in a board conversation and a client pitch.

Her expertise has helped leading global agencies execute creative production contracts worth double-digit millions, spearheading projects across EMEA and US/CA, spanning advertising, large-scale events, and immersive storytelling. Her specialisms span virtual production, immersive technologies, live technology consultancy and integration, AI, real-time pre-production workflows, and VFX integration within new-technology production pipelines.